Big Beer keeps trying reverse market trends. Microbreweries, while still far from the market share of the Big Boys, has chipped away at their once prominent market position. The most significant change in market has been in the buying habits of customers in their 20’s and 30’s.

In an attempt to reverse that trend, Anheuser and InBev have entered into the beer delivery market. Beer delivery has been legal in many states for years, but few have taken advantage of it due to age verification issues.

Do you see ploys and strategies like this diminishing any progress that the craft beer world might make?

From the article:

Anheuser-Busch InBev SA on Thursday is launching an e-commerce app called Bud Light Button that will make it possible for consumers in Washington, D.C. to stay on the couch while someone else makes a beer run.

The Bud Light Button app will offer delivery within an hour of 24-packs of cans of Bud Light for $19.99 and 12-packs of cans for $10.99. AB InBev created the app with Klink Technologies Inc., an alcohol-delivery startup operating in Washington.