Last week we told you about a man in San Diego is suing MillerCoors over the marketing behind their Blue Moon beer. In the video Evan Parent says the marketing is misleading
I’m a craft brew fan. I take care in where I spend my money.
Gotta say that I don’t believe that considering Blue Moon is a well known beer.
MillerCoors says the suit has “no merit.” According to The Brewers Association a craft brewery is small, independent and traditional. More specific definitions can be found here. Mark Parent will be happy to know that, regardless of being “misled” craft beer is doing really really well these days. Regardless of some of the snide comments, does his suit bring up concerns about misleading marketing? Does he have a case?
Here’s the interview with San Diego’s 7 News.