Craft beer has been doing nothing but impressing us with it’s booming market share, expanding reach and impressive growth. Anything with this much buzz behind it will naturally get a show out of it! Apparently, craft beer is no different. When you have your own show you know you’ve made it!
The new craft beer show “Destination Beer” just announced it’s release date in a press release.
Destination Beer, a new series featuring travel destinations for craft beer and food lovers, will debut the pilot episode on Tuesday, April 7. The show will air on the Destination Beer You Tube Channel (www.youtube.com/DestinationBeerShow) at 7pm Eastern.
2010 Master Chef Finalist Chris Spradley, created Destination Beer and will host the new show which is described as “a new travel and cooking reality show with great beer as the main ingredient!” The pilot episode will feature Deschutes Brewery in Bend, Oregon.
Spradley said, “This is the show for everyone! Cooking shows are popular, craft beer is booming and everyone loves to travel!”
Each episode will feature a local craft brewery in the destination city, the beers they make and the people behind the scenes making the magic happen. Chefs, local to the featured brewery, will prepare amazing dishes and pair them with selected beers and each recipe will be available to viewers on the website after the show airs.
Travel activities in the destination city will also be featured, including from the pilot episode in Bend, mountain biking, hiking, snow boarding and golf.
By combining beer, food and travel in one show, Destination Beer brings together three things that Americans are passionate about. According to Brewers Association statistics, there are over 95 million beer lovers in America. Craft beer growth in 2014 was 18% by volume and 22% by dollars