How Craft Beer Labels Impact Purchasing Decisions

Unfortunately, brewing craft beer isn't all about the quality. It's often about how good you are at getting your product noticed. So, in a way, sometimes what get's noticed is the loudest and shiniest, as opposed to the highest quality. Look no further than Big Beer. Brands like Bud Light and [...]

How Craft Beer Labels Impact Purchasing Decisions2018-10-18T13:27:39-07:00

How 21st Amendment Increased Sales with Better Marketing

21st Amendment kicks out some pretty awesome beers, from Brew Free or Die, to Sneak Attack, to Hell or High Watermelon and beyond. Recently their sales of "Bitter American" were dropping, so they changed the name to "Down to Earth Session IPA", changed up the packaging and kept the monkey. On our most recent [...]

How 21st Amendment Increased Sales with Better Marketing2018-10-18T13:28:39-07:00
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