Breakfast Beer of Champions? When I was a kid eating Wheaties was a treat. It was expensive because they’d always put stars like Michael Jordan on the front. They no longer will be just a cereal company. NBC reported that the company will be releasing a limited edition Wheaties beer brewed by the Fulton Brewery of Minneapolis. It will only be available in Minneapolis for a limited time. Not surprisingly, it’s a Hefeweizen and will be called HefeWheaties. I enjoy their sense of humor:
“We’re not saying it’s a breakfast beer, but we’re not saying it’s not,” said Ryan Petz, president of Fulton Brewery, the Minneapolis-based brewery that is making the beer.